Mr. Makiguchi, a great scholar, at first hoped that his writings would be an effective means of propagation, but they were not. Then he tried speaking to large groups at lectures and meetings. That, too, proved ineffective. Books were no good, big meetings were no good. So he set out on his own to meet one individual after another. This led him to the conclusion that “the only way is to find a few likeminded friends.”  After that, propagation advanced significantly.

From The Wisdom for Creating Happiness and Peace, part 3, revised edition, p. 87