Anna M. Jarvis campaigned to establish Mother’s Day in 1907, in remembrance of her mother and in honor of peace. On May 10, 1908, the first Mother’s Day celebrations in the U.S. took place in Philadelphia and Grafton, West Virginia. The West Virginia event drew 407 people, and Jarvis arranged for white carnations—her mother’s favorite—to adorn the patrons. Two carnations were given to every mother in attendance. Today, white carnations are used to honor deceased mothers, while pink or red carnations pay tribute to mothers who are alive.