In Sight

Rockin’ in the New Year!

Ringing in 2017.

Photo: Andrea Zucker.


It all started at the stroke of midnight on Dec. 31, 2008, in Memphis, Tennessee: the Home of the Blues, the Birthplace of Rock ‘n’ Roll. A 10-foot guitar was dropped from more than 100 feet to a mass of 50,000 cheering fans. This nationally televised event—now known as the Hard Rock Guitar Drop—welcomed in the new year and marked the beginning of a new Beale Street tradition.
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